Nigerian singer BNXN has reportedly disclosed how some Nigerian artists reach the top of the charts despite no one listening to their tracks.
BNXN fka Buju, an award-winning singer, and performer has made a surprising allegation and disclosure about how some Nigerian artists achieve the number one spot on all streaming platforms without anyone really listening to the song.
The singer said that some musicians pay for their songs to be played in order to raise their chart positions and stream statistics. This is referred to as the utilization of ‘Streaming Farms’ in various sectors of the world’s pop culture.
Streaming farms are services that musicians and companies use to inflate their numbers on digital streaming platforms while also creating buzz around these acts. These actions are concerning since musicians who do not participate suffer greatly on the charts and in terms of streaming statistics.
This is a practice associated with music industries around the world, with the exception of Nigeria, but according to BNXN’s social media posts, the singer revealed that this service is now available in the Nigerian entertainment industry.
These activities pervade the music industry, as artists with inflated numbers win awards and receive large payouts from digital streaming services like Spotify and Apple Music.
His post read:
There are streaming farms in Nigeria now. A room where your label bosses pay money to get your songs up by automation , no real fans , no real people , just a facade. Y’all make the people who really work for this bleed and your day is coming. Enikure
BNXN’s tweet
