Crypto mogul and entrepreneur Williams  Ifejika, also known as B Lord, recently expressed surprise when he discovered the price Davido had set for his endorsement agreement.

B Lord shared details of his interaction with the popular musician on his social media pages.

In his post, B Lord revealed that he had reached out to David about a possible one-year endorsement deal for his app.

But instead of a positive response or a fair hearing on terms, he received an email from his Davido management revealing his staggering $5 million in support.

With a funding budget of just $250,000 (equivalent to Naira 150 million in local currency), the crypto investor and his team were appalled by the exorbitant amount. The huge expense made him BL his load disappointed and surprised. Or asked about public opinion about who to sign for $250,000.

See the now-deleted post below: